Plug
Social Media Lead (Short-Form Content & Live Shopping)
About Plug
Plug is a direct-to-consumer technology company specializing in refurbished electronics—primarily smartphones, tablets, and accessories. By sourcing, inspecting, and restoring pre-owned devices, Plug provides customers a more affordable and eco-friendly alternative to buying new. Our mission is to reduce electronic waste (e-waste) and make reliable technology accessible to all.
We are seeking an energetic Social Media Lead who is passionate about technology, content creation, and emerging social trends—particularly short-form video and live shopping. You will play a key role in amplifying Plug’s mission to reduce e-waste and promote certified pre-owned technology, creating engaging social content, and producing live events that convert viewers into customers.
Key Responsibilities
1. Short-Form Content Creation
• Conceptualize, script, shoot, and edit short-form videos (e.g., TikTok, Reels, YouTube Shorts) showcasing Plug’s product offerings, promotions, and eco-friendly mission.
• Collaborate closely with the marketing and creative teams to maintain a consistent brand voice, style, and messaging across all short-form content.
• Continuously monitor trends and platform updates to ensure content remains fresh, engaging, and in line with best practices.
2. Live Shopping & Streaming Events
• Plan, organize, and host live shopping events on social platforms to showcase new or featured products, demonstrating features and benefits to drive immediate sales.
• Work cross-functionally with product, sales, and customer support teams to ensure inventory alignment and smooth execution during live events.
• Track performance metrics for each live stream (e.g., attendance, engagement, conversions) and leverage insights to optimize future events.
3. Social Media Strategy & Management
• Develop and implement a comprehensive social media strategy that increases brand visibility, engagement, and conversions across multiple platforms (Instagram, TikTok, Facebook, Twitter, LinkedIn, YouTube, etc.).
• Oversee daily posting, community engagement, and content scheduling—ensuring content is timely, on-brand, and effectively driving key objectives.
• Monitor and analyze social media analytics to optimize campaigns, predict trends, and inform broader marketing strategies.
4. Community Engagement & Customer Support
• Engage with users across platforms, responding to questions, comments, and customer service inquiries in a timely, empathetic, and solutions-focused manner.
• Collaborate with the customer support team to maintain brand reputation, address concerns, and build loyalty among Plug’s online community.
5. Influencer Partnerships
• Identify and collaborate with relevant influencers who align with Plug’s mission and values.
• Negotiate contracts, manage relationships, and co-create content to expand reach and drive product awareness.
6. Paid Social & Advertising
• Partner with the marketing team to plan and optimize paid social campaigns, ensuring they’re in sync with organic content objectives.
• Oversee budget allocation, track ROI, and make data-driven recommendations for campaign improvements.
7. Trends & Innovation
• Stay current on emerging social media features, platforms, and trends.
• Proactively suggest new content ideas, platform expansions, and creative strategies to keep Plug ahead of the curve.
8. Reporting & Analytics
• Set clear KPIs (reach, engagement, conversions, etc.) and report on social media performance regularly.
• Use data-driven insights to refine content strategies, set future objectives, and influence broader marketing decisions.
Qualifications & Skills
• Education & Experience
• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
• 2+ years of proven experience in social media management, preferably in a fast-paced, consumer-focused environment.
• Demonstrated proficiency in short-form video creation; live streaming or webinar hosting experience a plus.
• Creative & Technical Skills
• Strong knowledge of video editing software and mobile editing tools (e.g., CapCut, Adobe Premiere Rush, InShot).
• Proficiency with social media management platforms (e.g., Sprout Social, Hootsuite) and analytics tools (e.g., Google Analytics, native insights).
• A keen eye for design, aesthetics, and storytelling.
• Interpersonal & Communication
• Excellent written and verbal communication skills, with the ability to adapt tone and style across different platforms and audiences.
• Comfortable on camera, with strong presentation skills for live events and video content.
• Highly organized, detail-oriented, and able to handle multiple projects concurrently.
• Brand Alignment
• Passion for sustainable practices, technology, and social media.
• Ability to champion Plug’s mission of reducing e-waste through engaging, educational, and inspiring content.